Transform underperforming benefits and grow non-dues revenue across the member lifecycle
Affinity Member Performance is led by two former affinity program insiders and is dedicated to driving revenue for the B2B2C market with our AMP Acceleration System
Which describes you?
We're an association.
Your members deserve better benefits adoption than they're getting.
See how AMP helps →
We provide products or benefits through associations.
Your endorsement deal won't drive adoption by itself.
See how AMP helps →
Proven results with AVMA Insurance Services
A multi-year transformation of one of the country's largest affinity insurance programs — from product-focused demand generation to full lifecycle engagement.
+10%
increase of eligible AVMA members enrolled in professional liability coverage.
+22%
increase of professional liability participants also carrying veterinary license defense.
+140%
increase in marketing-generated leads from members over a five-year period.
Every engagement starts the same way — diagnosis first, tactics second
“With the support of AMP's founders, we increased our member engagement, grew product awareness and strengthened our overall marketing strategy. I highly recommend them to all leaders in the affinity and association space.”
— Tracey Gray-Walker, CEO, AVMA Insurance Services