Turn underperforming benefits into your association’s next revenue engine
Affinity Member Performance is led by two former affinity program insiders and is dedicated to driving revenue for the B2B2C market with our AMP Acceleration System.
Do you have a benefits adoption problem?
Check all that apply
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A launch announcement isn’t the same as members knowing what’s in it for them — that’s usually an awareness and relevance problem, not a benefits problem.
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Flat non-dues revenue despite an active program usually means adoption is the real gap, not the benefit itself.
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Nobody owning adoption is one of the most common reasons programs plateau. It’s also one of the most fixable, once it’s actually assigned to someone.
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Not knowing which benefits are underperforming is normal without a lifecycle view — mapping the member journey makes it visible fast.
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A new mailer or post can move a number temporarily, but it won’t fix an adoption problem that starts further upstream.
Who we help
Professional Associations
- Healthcare (medical, dental, nursing, veterinary, etc.)
- Legal (bar associations, specialty legal groups, etc.)
- Licensed professionals (engineering, accounting, architecture, etc.)
- Any association with member benefits programs
Specialized Organizations
- Credit union member benefit programs
- Employer group affinity partnerships
- Alumni association benefit offerings
- Trade association member services
Association Management
- AMCs managing multiple association portfolios
- Insurance brokers serving association clients
- Benefits administrators seeking growth strategies
Why AMP
- Affinity-only focus — not a generalist marketing agency
- Former affinity insiders — we’ve sat inside the programs we now advise on
- A proven methodology that’s tailored to the needs of your association
- Proven, specific results with one of the nation’s largest professional associations
The AMP Acceleration System
Our systematic methodology transforms underperforming benefits into strategic revenue drivers through a dedicated four-part repeatable process designed for affinity and association leaders.
Diagnosis first
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Phase1
Leadership alignment
Executive interviews and stakeholder mapping surface where priorities actually conflict, before any tactic gets proposed.
DeliverableLeadership alignment report
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Phase2
Member lifecycle mapping
We map every touchpoint in the member journey to find exactly where adoption drops off.
DeliverableStrategic opportunity roadmap
Tactics second
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Phase3
Integrated strategy
Content, channels, and ambassador programs get built to close the specific gaps Phase 2 found.
DeliverableComplete implementation roadmap
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Phase4
Performance optimization
Quarterly reporting keeps strategy aligned to results, not assumptions.
DeliverableQuarterly performance reports
Proven results with AVMA Insurance Services
A multi-year transformation of one of the country’s largest affinity insurance programs — from product-focused demand generation to full lifecycle engagement.
+10%
increase of eligible AVMA members enrolled in professional liability coverage.
+22%
increase of professional liability participants also carrying veterinary license defense.
+140%
increase in marketing-generated leads from members over a five-year period.
With the support of AMP’s founders, we increased our member engagement, grew product awareness and strengthened our overall marketing strategy. I highly recommend them to all leaders in the affinity and association space.
Frequently Asked Questions
What do we actually get at the end of the engagement?
A Leadership Alignment Report, a Strategic Opportunity Roadmap, a full Implementation Roadmap, and Quarterly Performance Reports once you’re live — one deliverable per phase, not a single slide deck at the end.
How long does the process take?
Phase 1 typically runs 30 days, matching AMP’s standard Transition Performance Office engagement. Phases 2–4 continue from there, paced to your team’s capacity.
Do you also redesign our website?
We can, but the engagement doesn’t require it. Phase 3 covers content strategy and channel coordination; whether that includes a website rebuild depends on what the diagnosis in Phase 1 and 2 turns up.
Will you interview our staff and members?
Yes — Phase 1 includes executive interviews and stakeholder mapping; Phase 2’s member lifecycle mapping draws on direct member research where it’s available.
Will this improve our non-dues revenue, not just awareness?
That’s the point of Phase 2 and 3: connecting adoption gaps directly to the revenue lines they affect, not just running an awareness campaign.
Ready to transform your underperforming benefits?
Schedule a strategic consultation to discover how the AMP Acceleration System can unlock hidden growth in your member benefits portfolio
Schedule your call