Turn underperforming benefits into your association's next revenue engine
Former HUB International executives who help professional associations with credentialed members transform underperforming benefits into revenue drivers across the entire member lifecycle — through our proprietary AMP Acceleration System.
Who we help
Professional Associations
Healthcare (medical, dental, nursing, veterinary, etc.)
Legal (bar associations, specialty legal groups, etc.)
Licensed professionals (engineering, accounting, architecture, etc.)
Any association with member benefits programs
Specialized Organizations
Credit union member benefit programs
Employer group affinity partnerships
Alumni association benefit offerings
Trade association member services
Association Management
AMCs managing multiple association portfolios
Insurance brokers serving association clients
Benefits administrators seeking growth strategies
Why AMP
Affinity-only focus — not a generalist marketing agency
Former broker insiders — we've sat inside the programs we now advise on
A named, repeatable methodology, not a custom scope built from scratch each time
Proven, specific results — not ‘we can help’ but ‘87.57% of eligible members enrolled, up from 79.67%’
The AMP Acceleration System
Our systematic methodology transforms underperforming benefits into strategic revenue drivers through a dedicated four-part repeatable process designed for affinity and association leaders.
Proven results with AVMA Insurance Services
A multi-year transformation of one of the country's largest affinity insurance programs — from product-focused demand generation to full lifecycle engagement.
+10%
increase of eligible AVMA members enrolled in professional liability coverage.
+22%
increase of professional liability participants also carrying veterinary license defense.
+140%
increase in marketing-generated leads from members over a five-year period.
“With the support of AMP's founders, we increased our member engagement, grew product awareness and strengthened our overall marketing strategy. I highly recommend them to all leaders in the affinity and association space.”
— Tracey Gray-Walker, CEO, AVMA Insurance Services
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A Leadership Alignment Report, a Strategic Opportunity Roadmap, a full Implementation Roadmap, and Quarterly Performance Reports once you're live — one deliverable per phase, not a single slide deck at the end.
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Phase 1 typically runs 90 days, matching AMP's standard Transition Performance Office engagement. Phases 2–4 continue from there, paced to your team's capacity.
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We can, but the engagement doesn't require it. Phase 3 covers content strategy and channel coordination; whether that includes a website rebuild depends on what the diagnosis in Phase 1 and 2 turns up.
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Yes — Phase 1 includes executive interviews and stakeholder mapping; Phase 2's member lifecycle mapping draws on direct member research where it's available.
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That's the point of Phase 2 and 3: connecting adoption gaps directly to the revenue lines they affect, not just running an awareness campaign.