You won the partnership. Winning the members is a different problem.
Former affinity-program insiders who help product and benefits providers convert association endorsements into measured member adoption — without owning the member relationship themselves.
Who we help
Insurance + Benefits Providers
Life, liability, and specialty insurance carriers with association endorsements
Financial services companies building affinity partnerships
Voluntary and worksite benefits providers
Membership-Based Product Companies
Franchise and membership organizations selling into association member bases
Credit unions and financial institutions with affinity-marketing agreements
Companies pursuing a new association endorsement, pre-signing
Partnership + Marketing Teams
VPs/AVPs of Strategic Partnerships managing association relationships
Marketing teams that inherited an endorsement without a member-engagement plan
Teams evaluating whether an association partnership is worth renewing
Why AMP
AMP's insider experience sits on both sides of this exact table — we've built and run the association-side program a provider needs to work inside of, from a seat inside a national affinity partner (AVMA Trust, via HUB International)
We read an association's internal priorities, approval gates, and politics the way an insider does — not the way an outside vendor guesses
Affinity-only focus, applied here to the provider's side of a partnership rather than the association's
We start with diagnosis, not a pitch
Rather than leading with a service menu, AMP opens every provider engagement with a structured diagnostic. Representative questions:
What access do you currently have (or expect) to the partner association's membership — full list, opt-in segment, newsletter placement only?
Who at the association needs to approve outbound content, and what does that review process look like?
How do you currently define and track a ‘win’ for members reached through this partnership?
Has the association already supplied a member profile, or is that still to be gathered?
The AMP Acceleration System
Our systematic methodology transforms underperforming benefits into strategic revenue drivers through a dedicated four-part repeatable process designed for affinity and association leaders.
Proven results with AVMA Insurance Services
A multi-year transformation of one of the country's largest affinity insurance programs — from product-focused demand generation to full lifecycle engagement.
+10%
increase of eligible AVMA members enrolled in professional liability coverage.
+22%
increase of professional liability participants also carrying veterinary license defense.
+140%
increase in marketing-generated leads from members over a five-year period.
“With the support of AMP's founders, we increased our member engagement, grew product awareness and strengthened our overall marketing strategy. I highly recommend them to all leaders in the affinity and association space.”
— Tracey Gray-Walker, CEO, AVMA Insurance Services
Frequently Asked Questions
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It depends on where your partnership already stands — that's one of the first things Phase 1 maps. If the relationship isn't formalized yet, we help you figure out what needs to be in place before outreach starts.
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The association, always. Phase 1 maps their specific approval process so nobody's guessing partway through a campaign.
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That's the norm, not an edge case — Phase 1 is built around working within whatever access, cadence, and co-branding rules the association actually grants.
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We define it with you up front in Phase 1 — enrollment, quote requests, policy binds, whatever maps to your existing attribution model — then report on it in a form the association will accept as justification for renewing the endorsement.
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Not yet — our quantified results are association-side (AVMA). We're upfront about that. What transfers is the methodology and an insider's read on how associations behave, not a directly comparable result set.