Transform underperforming benefits and grow non-dues revenue across the member lifecycle
Affinity Member Performance is led by two former affinity program insiders and is dedicated to driving revenue for the B2B2C market with our AMP Acceleration System.
Schedule a callEvery engagement starts the same way — diagnosis first, tactics second
Try a short version on your own program.
Do you have a benefits adoption problem?
Check all that apply
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A launch announcement isn’t the same as members knowing what’s in it for them — that’s usually an awareness and relevance problem, not a benefits problem.
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Flat non-dues revenue despite an active program usually means adoption is the real gap, not the benefit itself.
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Nobody owning adoption is one of the most common reasons programs plateau. It’s also one of the most fixable, once it’s actually assigned to someone.
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Not knowing which benefits are underperforming is normal without a lifecycle view — mapping the member journey makes it visible fast.
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A new mailer or post can move a number temporarily, but it won’t fix an adoption problem that starts further upstream.
Do you have a partnership adoption problem?
Check all that apply
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A signed deal isn’t the same as members knowing to look for you — that’s usually a messaging and access problem, not a product problem.
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Navigating the approval process is one of the most common things that slows partnerships like this down. It’s also one of the most fixable, once you know who to ask.
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Guessing at what resonates with their members is normal at this stage — a first-hand read on that audience changes it fast.
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Unclear or limited list access is one of the most common blockers we see. It’s also one of the easiest to resolve, once it’s mapped.
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When success isn’t defined up front, that’s worth fixing before the renewal conversation — not during it.
The AMP Acceleration System
Our systematic methodology transforms underperforming benefits into strategic revenue drivers through a dedicated four-part repeatable process designed for affinity and association leaders.
Diagnosis first
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Phase1
Leadership alignment
Executive interviews and stakeholder mapping surface where priorities actually conflict, before any tactic gets proposed.
DeliverableLeadership alignment report
Partner and access diagnostic
We map the structure of your partnership — who’s actually involved, what access you have, and what approval gates stand between you and members — before recommending anything.
DeliverablePartner and access map
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Phase2
Member lifecycle mapping
We map every touchpoint in the member journey to find exactly where adoption drops off.
Partner membership mapping
We map the member journey inside the partner association itself — where interest turns into adoption, and where it stalls, for their members specifically. That’s a different audience than the one you already know.
DeliverableStrategic opportunity roadmap
Tactics second
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Phase3
Integrated strategy
Content, channels, and ambassador programs get built to close the specific gaps Phase 2 found.
Access-built strategy
Strategy designed inside the cadence and co-branding rules the association actually allows.
DeliverableComplete implementation roadmap
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Phase4
Performance optimization
Quarterly reporting keeps strategy aligned to results, not assumptions.
Partnership reporting
Quarterly results, packaged as the proof you bring back to justify renewing the endorsement.
DeliverableQuarterly performance reports
Proven results with AVMA Insurance Services
A multi-year transformation of one of the country’s largest affinity insurance programs — from product-focused demand generation to full lifecycle engagement.
+10%
increase of eligible AVMA members enrolled in professional liability coverage.
+22%
increase of professional liability participants also carrying veterinary license defense.
+140%
increase in marketing-generated leads from members over a five-year period.
With the support of AMP’s founders, we increased our member engagement, grew product awareness and strengthened our overall marketing strategy. I highly recommend them to all leaders in the affinity and association space.
Ready to see what’s possible for your program?
Association or product provider — we’ll show you where adoption is breaking down and what to do about it.
Schedule a call