Growing Non-Dues Revenue

AMP’s GAIN approach

Good talking at RevUP. Here’s the scorecard, and a little more on how we work.

AMP is a two-person consultancy focused on one thing: helping associations grow non-dues revenue by closing the gap between what members are offered and what they actually adopt. We’ve spent our careers on the program-administration side of this business — we know where it usually breaks down, because we’ve seen it from the inside.

What it looks like

GAIN is a standing partnership built around one number — non-dues revenue. In practice, that means:

  • Leadership alignment on a recurring cadence, not an annual review
  • Continuous opportunity monitoring as your membership and program mix shift
  • Creative direction, with production support when your team needs it
  • Quarterly performance reporting ready for your board

Two tiers

Foundation

For smaller/mid-size associations.

Monthly strategic touchpoint + quarterly report.

Full partnership

For associations with $750K+ non-dues revenue.

Embedded, weekly-capacity partnership.

Ready to transform your underperforming benefits?

Schedule a strategic consultation to discover how the AMP Acceleration System can unlock hidden growth in your member benefits portfolio

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